The journey began in 2009 with a group of entrepreneurs coming from elite multinational companies; their dream was to establish local distribution in the UAE and Oman with multinational standards.
Since day one our approach was therapy, market and product development. We are always seeking to expand through identifying market needs and introducing the latest trends in healthcare to our local markets. We conduct our business on the basis of best practices and standardized operations while holding ourselves to the highest compliance and ethical standards. We embrace technology and we use it to improve productivity, communication, collaboration, morale and engagement.