Word from the Founder

We don’t sell products.
We develop markets.
We deliver therapies.

Since founding Advamed, Omar El Khatib has brought a different mindset to the medical distribution space—one shaped by global experience and a refusal to accept the status quo.

As a serial entrepreneur with roots in multinational leadership, he saw a clear gap: too many companies were simply moving boxes instead of building lasting value. The region didn’t need another distributor—it needed a strategic partner capable of driving clinical adoption, launching innovative therapies, and creating real market demand.

That’s why Advamed was built differently.

Omar El Khatib

Founder & CEO

With a multinational approach, therapy-driven execution, and a clear sense of purpose, Advamed is now a growth platform not just a channel.

We will continue to lead with a belief that when you put clinicians, patients, and partners first, success follows.
Omar El Khatib
Founder & CEO

The Advamed Group Story ​

Transforming Healthcare with Innovation and Impact

At Advamed Group, we bring advanced medical solutions to the UAE and Oman, partnering with global leaders like Boston Scientific, Abbott, and Edwards Lifesciences. Since 2010, we’ve provided access to the latest breakthroughs in cardiology, surgery, and critical care.

Bella Ciao

As catalysts for change, we focus on innovation, technology, and sustainability to improve patient outcomes. With strong partnerships and a dedicated team, we’re shaping the future of healthcare in the region.